At Sportainment, we believe sports go beyond competition—they unite communities, ignite passion, and drive social, economic, and cultural change. Our innovative projects are designed to do more than entertain; they inspire engagement, foster connections, and amplify the powerful role sports play in society. Every Sportainment initiative is crafted to create moments that challenge perceptions, evoke emotions, and forge memories that last a lifetime.

Driven by a team of seasoned professionals and visionaries, Sportainment combines decades of expertise in sports, media, events, and storytelling. Under the guidance of our visionary CEO and Founder, Erik van der Schaft, we deliver immersive sporting experiences that connect diverse audiences and celebrate the universal power of athleticism and competition. With over 30 years of innovation in sports and entertainment, Erik's leadership fuels our commitment to pushing boundaries and reimagining what sports can achieve.